Posts Tagged ‘Public Relations’

I opened up TweetDeck about an hour ago and unexpectedly became very angry.

I’m not easily angered and I’m definitely not one to express any anger here on my blog. I’ve read too many horror stories about the consequences of blogs that are a bit too candid. But, let’s just be blunt… I’m incredibly annoyed.

The back story…
There is a girl, maybe you’ve heard about her already, who decided to sue her college because she hadn’t received a job offer. Basically, she felt that her school did not do enough to help her find employment.
My Twitter feed was a-buzz with negative feedback. People generally thought that this move would hurt her professionally, making her appear whiney and unable to accept responsibility. I remember one tweet even saying Who will hire her now?

Well… someone did. The Ski Channel did.

Now, I have to hand it to them, the company is definitely getting publicity from this (I’m blogging about it, I’m contributing, I know) but I don’t live by the motto that all publicity is good publicity. This has tacky stunt written all over it, starting with the fact that the job is in California and the potential employee is in NYC (and when I click on your press release and there is a picture of a half naked woman on the right hand sidebar linking to “Super Babes of Snow” I’m less than impressed). Nonetheless, the company is of less importance to me.

What bothers me so much and has me grinding my teeth as I type out this post, is that out of the millions of hard-working, responsible, dignified unemployed people out there, this girl gets a job offer. It even looks like they are creating a position for her! She exploited herself and her school and blamed someone else for her lack of success. The Ski Channel calls it ‘fiesty’ I call it ‘ridiculous’

Ranting aside, I do in fact take this with a grain of salt. In the press release the company founder and CEO even says;

If she is this fiesty, we’ll try her out.  But if she is playing the victim card and pushing her problems onto everyone else – then her job wouldn’t likely last long.

Not exactly the bode of confidence I would like my future employer to have for me.

I'd like to apply for a refund on my college education

We all think we’ll step out of the classroom and into a corner office at our dream company, then reality hits. I don’t blame my college for my current lack of unemployment. Sometimes I blame the economy (don’t we all these days?) but that is more for the lower numbers of opportunities than it is my ability to actually get a job.

Your college not preparing you is not an excuse. The crappy economy is not an excuse. These things are challenges. They have to be faced head on, dealt with and conquered. They are lessons to be learned. I am facing my challenges, not pointing my finger, and I know that my outcome will be positive. These challenges will make me a better employee and a better person, I have confidence in that and I’ll take ‘better’ over ‘fiesty’ any day.


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One of the benefits of unemployment (yes, I admit, there are some perks!) has been the time to think, reflect and realize. When you take a step back from your job (or you’re pushed back from it) you can focus more on your field in a broader sense.

During college I changed majors several times. I couldn’t quite find my niche and didn’t feel passionate about my classes. Honestly, I was on the verge of my senior year and my dad kept reminding me that I had four years – and only four years– to graduate. I had been pre-physical therapy but realized I hated math and science. I remained undeclared for about a year and focused on general pre-req classes. I ventured into psychology and enjoyed it, but couldn’t see a career emerging from it. Then I somehow arrived at the department of Communication and Journalism. I started in public relations, taking classes in marketing, communication, PR and journalism. I realized that I loved to write and edit. I was fascinated by my communication classes. I switched my major to comm. after realizing that the communication classes were the ones I really enjoyed (and because I could graduate on time in Comm but not PR… just being honest!)  I left Auburn with an interest in everything I had studied but little direction. Majoring in communication isn’t like majoring in accounting or nursing… you don’t graduate with a job title, you have an entire list of avenues you can choose.

I now realize just how great my time at Auburn was. I enjoyed learning how to speak in front of an audience comfortably and how to work successfully in small groups. Interpersonal communication was my favorite course at Auburn by far. I loved learning how to deal with different types of people and the difference of communication style between men and women or introverts and extroverts (both have really helped in my marriage as well as my professional life!) Over two years later I can actually say that I am passionate about communication. I have realized how broad communication is and everything that it entails and I love it all.

I can wholeheartedly say that communication, in its broadest sense, is my passion. Have you found yours?

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Awhile back, I was inspired by a Tweet from @katiebailey

 The more you learn, the more you realize what you don’t know.

Unemployment gives you a lot of time to research, read and learn. This can be a great thing. You have the ability to stay on top of your field and learn new things. This can also add to the overwhelmed feeling that already comes with job hunting.

As I connect with more people on Twitter and LinkedIn, discover more blogs and create more connections, I begin noticing how much I don’t know. One Twitter link leads to an informative blog, that blog leads to another blog and an hour later my eyes hurt and I’m getting a headache from information overload. My computer time always snowballs from 30 minutes to 3 hours.

If I’m not learning a new tip or trick for job hunting, I’m learning of a new social media tool that I need to become involved in. The amount of information available to learn seems never-ending. To me, this is both a blessing and a curse.

I love that social media, marketing, PR and communications are constantly evolving. I love knowing that learning doesn’t stop after your walk across a stage and receive a degree. I hate that overwhelmed, inadequate feeling I get sometimes after reading one too many blogs/tweets/articles/etc.

Nonetheless, I will continue to realize how much I don’t know. I will continue to be a sponge, soaking up all the information that I can find, making all the connections that I can and hopefully finding that perfect job.

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adviceSo far on my blog I have offered a little advice and stated my opinion. Now I am asking for something back.

 I have no idea how many people (if any) read this blog. I’m hoping at least one or two and I’m hoping these readers (yeah, that would be you!) come out of hiding and contribute. Maybe asking for comments is against proper blog etiquette (though somehow I doubt Miss Manners has rules for blogging) but I’m taking a chance and potentially rebelling against the status quo (and pretending that the status quo song from High School Musical didn’t just pop into my head.)

But I digress…

I would like some job hunting advice. I know the basics, I’ve done the basics (you know, all that stuff I talked about here) and I’m still hunting. I’m hoping to find some insight, something that I’ve missed or just hadn’t thought of.

As we already know, I’m on all the social networking sites. I have profiles on CareerBuilder, Monster, and get daily emails from Simply Hired. I check the local big companies (Aflac, TSYS, Auburn University, etc) several times a week. I have written and re-written my resume more times than I can count. I have a VisualCV, a blog, and a Twitter account.

Maybe it’s just the economy or maybe it’s just the areas I’m looking in (Columbus, GA and Auburn, AL). Maybe I should blog more or connect with more people on Twitter, or contribute more to those social networking sites I’m a part of. What do you think? Other than the same ol’ stay positive, keep on trying, be confident advice, what can you tell me?

I don’t want to sound desperate here because I’m not. Sure, it’s been nearly 6 weeks since I was laid off and yes, I was job hunting even before then. However, I’m still not feeling desperate or depressed or pessimistic. I simply want to be sure that I am doing everything. You see, when you are unemployed and finding a job is your full time job, you need to do it right! I just want to see what else I could be doing.

So what do you think? More in-person networking? (I’m thinking this would be good… but where? In a small town area, where can I go? What should I look for?) More followups with potential employers? (I always worry I’ll bug the crap out of people who are already busy enough) More blogging and Twitter and social media and social networking and patience? Please advise.

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As a communication major at Auburn I took several pubic relations classes. In a couple of those classes we had to create fake press releases, fake VNRs and even an entire fake press kit as a final project. It was great experience and definitely helped us learn by doing.

Then I came across a blog on PROpenMic. What not to do if you’re a PR student. This blog was written by Brian Camen, a PR professional who first published the story on his blog here

Basically, when Camen was randomly googling himself, he came across an interview… with him… but not really. A student had created an interview, claiming it was with Camen and then changing the name. The answers matched up with Camen’s information on his About Me page on his blog and information from PROpenMic and Twitter.

I have to question and wonder what exactly happened here. Did the student pretend to interview Camen for an interview assignment? Was it suppose to be fake like those press releases and other projects I did? It’s hard to say.

Still, it got me thinking. A couple of the press releases that I wrote were about real companies with real professionals’ names. I have these releases included on my VisualCVas press release writing experience. I wonder if those professionals would mind? Now, I should add that I state on my VisualCVthat the press releases are fake and created for a class. I also do not have quotes from any of the professionals in the releases. In addition, I’m pretty sure my releases don’t show up in a Google search (or maybe they do, but not on the first few pages).

So where do we draw the line? Should students write fictional assignments with real names? Should everything be made up? Should students have to ask permission before writing? If so, should it be for everything or just to get quotes? Do we just need to make sure we state that it’s fake? In the age of Internet, Google and social media, is it too risky to compromise a professional’s reputation with false information?

I would really like ideas and opinions on this – looking forward to some comments!

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chuckvsfootlongPersonally, I love the television show Chuck. Apparently, quite a few others do as well. While the show has not been canceled yet, the show’s star Zachary Levi isn’t waiting to take action and make sure Season 3 is a definite.

Levi took to his personal blog to help launch a campaign to save Chuck – The Finale and Footlong Campaign

Hello social media! Once upon a time you had rallys and written petitions and letters. It was tough to gain nationwide recognition or get your point across quickly. Now, we have instant campaigns and online petitions.

Behold, the power of the blog! Especially the blog belonging to a celebrity 🙂

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To answer the question posed in my subject, you must first know what Web 2.0 is.


From Web2.0 wiki

According to it’s Wiki page Web 2.0” refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web.

For me, Web 2.0  revolves around social media. In 2006, when I was taking a Public Relations class at Auburn, social media was our focus. We created a blog (that began as a simple WordPress journal and  has evolved into the fabulous site it is now), uploaded pictures to flickr, talked about MySpace and Facebook, spoke to professionals in Australia over Skype and discussed the future of public relations. At the time, I wondered what on earth Digg was, and most of the time didn’t quite grasp anything coming out of my professor’s mouth.

Today, television stations, celebrities, stores, restaurants and regular people Twitter (or tweet on Twitter?). You can find a blog on just about anything. The largest growing demographic on Facebook is women 55 and older. Job seekers have online portfolios. You can find almost any type of group to join, or even create your own on ning.com. The possibilities are endless.

So what is Danielle 2.0?

It’s my blog. It’s my outlet to state my opinion on all things Web2.0, public relations, marketing and communication related. I’m hoping it will be the platform on which I find myself professionally. I’m on my way to finding my niche, sorting my interests and figuring out exactly how to make my career happen. Of course, seeking employment only in Columbus, Georgia limits my options a bit… so I’m hoping to find the best way to deal with that.

My goal with this blog is communication. I hope to open up the lines and get advice, give advice and share opinions.

So let’s get started! What are your thoughts on Web 2.0? What do you think it is? What blogs should I check out?

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