Archive for April, 2009

The world is buzzing about swine flu. Everyone is talking, tweeting, worrying and panicking.

For those that don’t know, it is not Swine Flu… it’s swine flu.

@APStylebook taught me that on Twitter.
Stylebook listing on diseases calls for them to be lower case, except for the name of the person who discovered. So: swine flu, no capitals.

I learn something new everyday and now, you do too!


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chuckvsfootlongPersonally, I love the television show Chuck. Apparently, quite a few others do as well. While the show has not been canceled yet, the show’s star Zachary Levi isn’t waiting to take action and make sure Season 3 is a definite.

Levi took to his personal blog to help launch a campaign to save Chuck – The Finale and Footlong Campaign

Hello social media! Once upon a time you had rallys and written petitions and letters. It was tough to gain nationwide recognition or get your point across quickly. Now, we have instant campaigns and online petitions.

Behold, the power of the blog! Especially the blog belonging to a celebrity 🙂

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FOX has ordered a new reality show, Someone’s Gotta Go. In this show, coworkers will decide who should be laid off from their company.

According to realitytvworld.com, (view entire article here)

While Fox and Endemol have remained tight-lipped on several aspects of the show’s format, Variety reported each episode will feature a different small business that has been forced to downsize its staff due to the country’s current economic climate.

The employees will get to review the company’s human resources files — including salary information — while also having the chance to speak their minds about each other face-to-face. 

In addition, the employees will be helped by a “professional business coach/employment consultant who will double as the series host,” Variety reported.  Fox and Endemol declined to reveal the host’s identity

So the unemployment rate and massive number of layoffs have become entertainment? This is a joke now?

These companies are rumored to be small- 15 to 20 employees. If you have ever worked at a small company, you know this show is a recipe for disaster. I was recently laid off from a company of 16. My coworkers were like my little dysfunctional family. There was drama and rumors and everything else you expect from a small group of people working closely together 40 hours every week. Throw in HR records and have everyone aware of salary information and you’re asking for it.

Of course the drama that is promised is what FOX is looking for. It’s not reality t.v. without uneccesary drama.

“It’s Survivor meets The Office,” Fox reality chief Mike Darnell told Variety.

So sure, it would probably be entertaining… office drama, cut-throat employees, backstabbing, blah, blah, blah… but do we really want unemployment to become entertainment? Do we really want to watch as someone loses their job?

I also can’t help but wonder, who are these companies? Why would you want employees making these decisions? Why would you want a television crew filming it all when your company is obviously struggling? Do they think this going to be free advertising?

I would love to hear other opinions on this, so please comment and let’s start up a discussion about this.

If you think this show is a terrible idea, sign this petition, sponsored by FiredForNow.com

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Everywhere you turn, someone is giving advice regarding the job search. The economy is terrible, layoffs are occurring daily and the applicant pool is growing exponentially. We need the help!

Tomorrow will end week 3 of my unemployment. Like so many others, I was laid off  and my position was eliminated. Before the layoff, I was already searching for a new position. I knew that my time was limited and that I was ready for a new experience and new challenges. Therefore, I’ve been a job hunter for awhile now. These are things no one warned me about…

Doing everything right doesn’t make the job yours.
          I have written the cover letters and tailored my resume. I’m all over LinkedIn, Twitter and any other social networking that I can get my hands on.  I’ve had fabulous interviews that I walked away from with a big smile on my face. I followed all the advice and did everything right. I still haven’t gotten a job. You see, no one pointed out that I could be great but there still might be someone better. I simply assumed that if I was at my best, then I was the best. That’s simply not the case. It is a devastating reality in this tough economy. It’s also very difficult to realize that you did everything you could and it still wasn’t enough. At that point, pick yourself up and realize it wasn’t the right job for you and that there will be other opportunities. Remember that at some point your best will be the best. At least that’s what I keep telling myself!

Prepare for phone interviews
       Even if you are applying for local jobs, you may still end up with a phone interview as opposed to meeting in person. My first phone interview was a disaster and I must admit that I am not a fan of the phone interview. It’s awkward, you can’t express yourself with movement or facial cues and you can’t see how the interviewer is reacting. I always feel pressured to answer quickly to avoid the awkward silence.  For me, an interview over the phone is a million times more nerve racking. Of course, the best thing you can do is prepare. Check out the PRSSA Blog for some great tips.

Look for inspiration
       Nothing has helped my resume more than looking at resumes of other people. I learn much better by seeing examples. You can find someone in the industry who inspires you and learn so much just from viewing their resumes and online portfolios. VisualCV is a great place to start. There are plenty of sample CVs for you to look at. It’s nice to see the work of a successful person and see what aspects of their positions they highlight and focus on.

Stay positive
Ok, so maybe this particular advice isn’t so different, but it’s worth repeating…daily. It is easy to lose any self- esteem or hope you once had. You begin the job search with high expectations, excitement about your future and confidence in yourself. As the months pass, it’s easy to forget about all of that. Try to remember it all. Try to stay positive and stay excited. If anything, fake it till you make it! If you are feeling down and desperate, that will come across to employers and especially to interviewers. Always remember, this too shall pass and the perfect job is out there!

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To answer the question posed in my subject, you must first know what Web 2.0 is.


From Web2.0 wiki

According to it’s Wiki page Web 2.0” refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web.

For me, Web 2.0  revolves around social media. In 2006, when I was taking a Public Relations class at Auburn, social media was our focus. We created a blog (that began as a simple WordPress journal and  has evolved into the fabulous site it is now), uploaded pictures to flickr, talked about MySpace and Facebook, spoke to professionals in Australia over Skype and discussed the future of public relations. At the time, I wondered what on earth Digg was, and most of the time didn’t quite grasp anything coming out of my professor’s mouth.

Today, television stations, celebrities, stores, restaurants and regular people Twitter (or tweet on Twitter?). You can find a blog on just about anything. The largest growing demographic on Facebook is women 55 and older. Job seekers have online portfolios. You can find almost any type of group to join, or even create your own on ning.com. The possibilities are endless.

So what is Danielle 2.0?

It’s my blog. It’s my outlet to state my opinion on all things Web2.0, public relations, marketing and communication related. I’m hoping it will be the platform on which I find myself professionally. I’m on my way to finding my niche, sorting my interests and figuring out exactly how to make my career happen. Of course, seeking employment only in Columbus, Georgia limits my options a bit… so I’m hoping to find the best way to deal with that.

My goal with this blog is communication. I hope to open up the lines and get advice, give advice and share opinions.

So let’s get started! What are your thoughts on Web 2.0? What do you think it is? What blogs should I check out?

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